Marketing @ Niro

Niro allows any consumer internet platform to become a provider of competitive, frictionless and innovative credit products, thereby helping the platform:

• Drive engagement

• Create Value

• Drive Revenue

What this means is that we will be occupying real estate on large consumer platforms (think Swiggy, Uber etc.), and offering fintech services on such platforms. Thus it becomes very important for us to:

• Prioritise user delight and experience because ultimately the user's experience with us reflects on the partner platform also.

• Provide a highly optimised, seamless credit experience better than the product experiences they are used to.

Responsibilities

• Are a good person, flexible and can understand/ operate within constraints.

• Have worked on marketing automation tools like- WebEngage/ MoEngage / Clevertap / LeadSquared / Netcore / etc.

• Set up automated journeys on these platforms for new customer acquisition and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Custom Audience (Paid Media), Email / Chatbot

• Familiar with A/B and multivariate testing

• Enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation & monitoring

• Are open to being challenged by a talented team, and can build consensus around your views

• Eager to work on on hard problems and are known for paying a great attention to detail.

• Identifying challenges throughout all departments, not just the marketing team;

• Developing hypothetical solutions to address these problems,

• Prioritizing experiments;

• Executing MVTs; (nice to have)

• Evaluating results;

• Creating a structured procedure

Bonus if You :

• Have worked in an early stage startup in the past.

• Have fintech experience

You will

• Own campaign management for all product across the org, starting with unsecured credit products.

• Collaborate closely with product, sales, and analytics to leverage learnings and optimise CRM performance in order to maximize conversions & minimise acquisition costs.

• Report to the CEO in this role.

You Get

• To work with smart, talented, fun people all around you.

• To work for a well funded, fintech company with a good comp and benefits.

• Generous ESOP with no nasty clauses.

• Unlimited sick leave

• A learning wallet to upgrade your skills

How to Apply

Does this position sound like a good fit? Email us at careers@niro.money

• Include this role's title in your subject line (it'll help us to sort through the emails).